Our Story


JAMinc’s mission is simple, but powerful – to open minds, hearts and ears to music deserving a wider audience through education, performance, and support.

Through in-school musical performances, monthly concerts, festival outreach and workshops, JAMinc has helped deliver music to over 90,000 students and countless music lovers in the Richmond area.

JAMinc operates as a nonprofit and is run completely by a group of dedicated volunteers who are passionate about the mission and devoted to the preservation of the arts.

Where it all began

In 2001, bandleader, arranger and VCU Jazz guru Doug Richards along with Wally Thulin, promoter, manager and serious music lover, hatched a plan to enhance the traditional music scene in Richmond, not only in the schools but also in the community. Their grassroots idea would quickly gain momentum and grow into what is now known as JAMinc.

The organization would soon secure 501(c)(3) status and become a successful, nonprofit organization promoting music education and appreciation in local public and private schools through the support of nationally and internationally recognized folk, bluegrass, gospel, jazz, and blues musicians.

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