JAMinc Outreach Collective

Presenting our new Outreach Collective

Music education is at the core of JAMinc’s mission. We are dedicated to bringing music from all corners of the world to Richmond area schools to expose K-12 students to traditional music from a variety of cultures.

That’s why we created the JAMinc Outreach Collective, a program that connects local schools with participating musicians for in-school performances, workshops and other events.

We are working directly with metro Richmond area Directors of Music to set up a network of educators interested in bringing music to their schools. Learn more »

If you are a musical artist and you’d like more information about how to participate in the Collective, send us a note »

About the Collective

Since 2003, JAMinc has organized countless in-school musical events at over 50 Richmond area schools including, Mary Munford Elementary, Miles Jones Elementary, Collegiate School, Binford Middle School, the Steward School, St. Andrews School, Maggie Walker Governor’s School, Collegiate and St. Christopher’s School. Read what these schools have to say about JAMinc’s school outreach program.

Since the pandemic forced us to put a hold on our extensive run of in-school performances, JAMinc has been building a program that will enable Richmond area public and private schools, including the counties of Chesterfield, Henrico and Hanover, to access a diverse roster of RVA musical artists representing many genres, to arrange workshops or performances in their respective classrooms and auditoriums.

The Collective will allow for much greater flexibility for music educators to tap our city’s rich roster of artists and schedule them independently. JAMinc will ensure that the musicians will be compensated for their time and talent, with the schools contributing as they are able.

Betsayda Machado y La Parranda El Clavo brought the exuberant sounds of their Afro-Venezuelan heritage to Blackwell Elementary School just before the 2017 Richmond Folk Festival. (Skip Rowland)

Richmond Folk Festival partnership

In 2006, JAMinc began a partnership with the National Folk Festival – now the Richmond Folk Festival – to bring national and international musicians into schools for educational performances during the festival week. In the years since its founding, JAMinc volunteers have coordinated these events and provided transportation and sound reinforcement for the visiting artists from all over the world.

Folk Festival artists’ performances in the Richmond Public Schools were on hold during the pandemic, but they’re back as of the RFF in 2023. This partnership serves as an important conduit for JAMinc to expose students to a variety of musical styles for years to come.